Imagine Pilots Seeing Your Message Over 150,000 Times Per Month For Only $425!
When you are looking to market your products, you want to make sure that your advertising is seen by as many interested and qualified buyers as possible. And you want those potential buyers to see your product as often as possible. Well, that is exactly what the UltraFlight Radio Show offers you. But let’s start at the beginning...
About the Show
The UltraFlight Radio Show is dedicated to promoting the Sport Aviation Industry. Doing that begins by providing an informative and entertaining show for pilots and sport aviation professionals alike. Every week, the UltraFlight Radio Show interviews the top performers in sport aviation from all over the world. Even better, after the show is broadcast, it is archived on the web for years so that people can listen at their convenience.
Broadcast to thousands over the internet, the UltraFlight Radio Show discusses subjects of interest to ultralight and light sport aircraft pilots. The show features all disciplines including Fixed Wing, Trike, Powered Parachute, Powered Paraglider, Glider, and Autogyros. Topics like safety, flying events, and government issues are regularly featured on the show.
The show is succeeding, too. The UltraFlight Radio Show made history in the Summer of 2004 by broadcasting live the press conference at FAA headquarters announcing the new Sport Pilot Rules. We continue to be the only source for live interviews with the policy makers and implementers of this new initiative. As sport pilot is implemented and the questions in the community continue, UltraFlight Radio will provide the information to an interested audience.
But the show is more than just about sport pilot and industry news. The UltraFlight Radio Show features the fun of flying. By talking to aviation competitors, record setters, travelers and more, we provide entertainment for pilots as well as encouragement for those who are still just dreaming about flight.
| Award Winning!
In 2004 & 2005, the UltraFlight Radio Show was recognized by the United States Ultralight Association. They presented the show with their Communication Award. They said in part:
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- “As leaders in the area of audio communications about our sport, Ultraflight Radio and particularly, hosts Michael Purdy and Roy Beisswenger has become one of the best sources for up-to-date information. Once a week, timely interviews with key individuals, provide an important channel for information to the ultralight/light sport community.”
What are the Advantages of Internet Radio?
The advantage for those of us in the aviation world is that there probably is not a broadcast station in the world that can economically both produce an aviation based radio show AND broadcast it to enough people to make a difference to you as an advertiser. By using the internet as the method of transmission, the UltraFlight Radio Show can be received anyplace in the world that someone can get internet access. That means that the show can find its audience, no matter where they may be. And now with iPods, iTunes and podcasting, the show reaches even more people than ever on a regular basis
Making the Show Work For You!
The UltraFlight Radio Show offers a promotional package that is inexpensive and extremely effective. By sponsoring the show, you get three big benefits.
- An audio ad on the show itself. With 15,000 targeted listeners a month, this is a great value all by itself.
- Your display ad put on every page of the official show web site. That is on a nearly 500 page web site that has every page updated weekly and is steadily growing with more archived shows each week! It is a web site that sees over one MILLION hits a month as well as over 60,000 page views. The Google and other search engine benefits alone are awsome.
- Yet another benefit is that your banner ad will be put on a program e-mail that goes out weekly to well over 26,000 people in the light and ultralight sport aviation world. That includes people in all phases of the sport, from someone just exploring flight for the first time to veterans of the sport. And that is weekly, not monthly. So you get over four times the exposure of a similarly priced ad in a magazine.
Understanding the Web Site
The graphic below shows the actual statistics from the UltraFlight Radio Show web site. You can see that now regularly, the number of requests (hits) on the web site each month is over ONE MILLION! A million hits is pretty impressive. But more important to you as an advertiser is the number of pages requested.
Each ‘page requested’ means that a web page from the site was requested with your advertising message on it. UltraFlight Radio is not like a lot of internet properties that try to sell you an ad on only a particular page. When you buy an ad on the UltraFlight Radio Show, your ad gets put into the rotation that is placed on nearly 500 (and counting) web pages that include the home page, the events page, and hundreds of archive pages. That means that whenever a page from the web site is requested, your ad is seen. And in the month April, 2007, 64,964 pages were requested!
And of course this is over and above the 100,000 E-mails with the same advertising messages that were delivered in the same month. You will be hard pressed to find a better value than that.
Click on chart for larger view.
A Steady Audience
One of the gratifying things about the UltraFlight Radio Show is that the listenership has grown to a regular audience. Computer audio technology continues to improve and the interest in quality aviation programming has increased. With that, UltraFlight Radio has grown, too. The graph below shows the increase in page views at the UltraFlight Radio web site. In November of 2004, there were 30,694 page visits to the web site. In March of 2006, there were 64,964 page visits. That is an increase of 112%!
How Many Listeners Tune In To UltraFlight Radio?
This is a number that is hard to measure since the show is delivered in so many ways. It is delivered live, podcasts are hosted on the World Talk Radio Site, and about a year ago we also began hosting downloadable files on the UltraFlightRadio site. Just the numbers from this site are a small fraction of the total, but so far almost a quarter million podcasts have been delivered from just this one source in a little over a year! Add that to the live listeners and the other ways that the show is archived and the show probably delivers nearly a million podcasts per year!
Comparing The Media
Unfortunately, comparing marketing on the UltraFlight Radio Show with advertising in a magazine is a lot like comparing apples to oranges. There are so many more things that the ad on the radio show can do for you that simply can’t be done in a magazine. Things like:
- Hotlinks directly to your website.
- Being on the front page and every page of every issue.
- Not being lost in dozens of pages.
- Free color.
- Flexibility from month to month or even week to week.
- Free to subscribers
- Open access from the internet where new people, who are researching your type of product, can find you.
Of course we will try to make the comparison anyway. To do that, let’s talk about the number of impressions that are possible each month. With a magazine, you can realistically expect to get only one impression per magazine. A “consultant” may tell you how many times a magazine may be potentially passed around, but the same consultant won’t tell you about how many magazines will never be looked at because the recipient is too busy that month.
Better Numbers Means Better Value
With just the UltraFlight Radio Show E-mail, you get over 21,000 exposures a week which in turn means 90,300 exposures a month. (Based on an average month with 4.3 weeks.) Add to that the number of page views per month (Average of 62,351 per month over the months of May 2006 - April 2007) and you get an impressive 152,651 impressions per month!
It doesn't doesn't do any good to compare numbers without comparing the media. We tried to get the ads that were as close as possible to what UltraFlight Radio offers in both print and electronic media. We tried to get versions of ad packages that at least offered a color image. Here's what we found:
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Name
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Plan
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Number of Impressions per Month
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Cost per Month
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Color Image
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Link to Your Web Site
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Ad Seen on Every Page
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Free to Subscribers
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Aero Connections Magazine
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1/4 Page Color Ad
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5,000
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$425
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Yes
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No
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No
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No
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Light Sport & Ultralight Flying! Magazine
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1/4 Page Color Ad
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13,568
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$1,141
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Yes
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No
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No
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No
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AVweb
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"Photo Gold"
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300,000
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$2,700
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Yes
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Yes
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No
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Yes
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UltraFlight Radio Show
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"Every Week"
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152,651
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$425
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Yes
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Yes
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Yes
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Yes
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The chart below compares the impressions per month on the UltraFlight Radio Show with a quarter page ad in other media.
Comparison of Impressions per Month
What Does Your Dollar Buy?
Now let’s talk about a more important number. That is, the number of impressions each of your advertising dollars brings you. The table below shows those numbers, based on the price of advertising an average color ad in each medium. As you can see, the UltraFlight Radio Show will bring you over 359 impressions per dollar per month compared to a mere 12 each in either Aero Connections or Ultralight Flying! magazines. The large number of impressions you can get in AVweb is countered by the higher price of the ads.
The easy conclusion to reach is that for less than the price of a quarter page color ad in comparable magazine publications, you can reach more people, more often, and more effectively with an UltraFlight Radio Show ad!
Comparison of Impressions per Dollar Spent
How Can YOU Benefit From Advertising on UltraFlight Radio?
There are a lot of benefits to advertising on UltraFlight Radio. The biggest advantage is that our listeners are sitting at their computer while listening. That means they are only a couple of keystrokes (or a click!) away from your web site. But here are some more reasons:
Reason #1
Target. UltraFlight Radio has a highly targeted audience. Everyone listening to the show is very interested in light sport aviation. From folks that are old hands to folks that may have just discovered flying for the first time, UltraFlight Radio reaches thousands interested in our sport.
Reason #2
Get Visitors. Reach active listeners that will visit your web site. Show listeners are used to visiting web sites while they listen to the show. If your offer interests them, they are ready and able to visit your web site. Hot links from your ad on the web site to your web page makes it easy for customers to get the whole marketing message directly from you!
Reason #3
Stand out. This is a unique way to deliver your message. Nowhere else can a radio message work like it will on UltraFlight Radio.
Reason #4
Spend wisely. UltraFlight Radio is cost effective. The UltraFlight Radio Show may be the most popular aviation based radio show anywhere. And at a fraction of the cost of most print advertising, the audio advertising spots are priced better than most internet based shows on other niche topics. Combined with the display ads on the web site and e-mail , it is an offer that can’t be beat.
Reason #5
Numbers. The UltraFlight Radio Show E-mail reaches over 21,000 people an average of 4.3 times every month. The web site has nearly 500 pages that have YOUR message on them and are visited 60,000+ times per month. There is an average of over 45,000 listeners per month. You get at LEAST 150,000 visual exposures for one low price!
Reason #6
Flexibility. Advertise what you want to advertise, when you want to. You can promote one product one week and promote another the next week. Changes can be done just hours before publication time.
Reason #7
Visibility. Most media bury you in the pages of the magazine. Why be hidden on page 45 of a 64 page publication when you can be on the front page and every page of the UltraFlight Radio Show web page and e-mail?
Reason #8
Customer Good Will. Be seen as supporting one of the few free services existing for light sport aviators. UltraFlight Radio is an Award Winning Show that is FREE to listeners. Listeners know who is supporting the show and in turn support them.
Reason #9
Price. For one low price of $425 per month, you get all the advantages of sponsoring an Award-Winning resource for pilots. With over 150,000 impressions, that means you get 3.5 targeted exposures for every penny spent! (About $2.83 per thousand!)
Reason #10
Be First. Today people typically start researching aircraft ownership on the internet first. By the time they even find one of the magazines, subscribe, and receive their first issue, they can listen to hours of content from the UltraFlight Radio Show..........where they will learn about you!
Are You Getting the Most Out of Your Web Site?
We all know how important the internet has become for businesses today. Knowing that, you’ve probably put a lot of time, money, and effort into developing your web site. But if no one sees that site, it’s not going to do you any good.
Just as important, you need to have a presence where your customers and potential customers are looking. Putting your logo and marketing message in front of the right people is one of the keys to marketing. If your message links back to your web site, that makes things that much sweeter.
Quickly, here are just some of the benefits of being on the weekly email:
- Reach thousands of people weekly, with over 150,000 impressions a month.
- Allow people to get the “whole story” with a link to your web site.
- Stand out on an E-mail that has only one page. No one has to look through pages of other ads to find you!
- Capability to send visitors to specific pages in your site for special offers.
- Be where your competitors aren’t!
- Take advantage of the hours put into managing such a huge mailing list.
- Be seen as supporting one of the few free services existing for ultralight pilots.
- With weekly visibility, you won’t be forgotten!
How Do You Get Started?
You now can get both a radio ad on the UltraFlight Radio Show and a banner ad on the Program E-mail for one low weekly price of $425 per month. That gets you a 30 second spot on the show that will be heard live when the show airs and will be archived with the segment for future listeners. It also gets you a banner ad on the Program email. That ad will have a link back to your web page of choice.
If you want to spend less and still get plenty of exposure, you may want to go with our "every other week" plan. That puts you on both the web site and the E-mail, just on an every other week basis. Unfortunately, that does not include an audio ad, but it does have the attractive price of $237 per month.
The Forms:
If you would like to be a part of a winning media, download the PDF file, complete it and either e-mail it back or fax it back to (618) 664-4831. There are two forms available. One that includes Everything at $425 per month and then the every other week format at $237 per month.
| For the "Full" program with your banner add posted on all content pages, on the weekly e-mail, AND a 30 second audio ad on the show for $425, download this form >>>>>> |
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| For the "Every Other Week" program where your ad is posted on all content and e-mail pages, but done just every other week for $237, download this forrm >>>>>> |
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Contact Roy at roy@easyflight.com or call him at (618) 664-9706.
